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Contrasting the Product Development Process between Traditional and Non-Traditional Marketing
Incremental marketing expense versus incremental mortality/morbidity expense MR. BRADLEY M. SMITH: Mr. ... available and yet a complete mortality table is not. In reviewing mortality in the past, we have had a ...- Authors: H Lund, Robert J Polilli, Bradley M Smith
- Date: May 1988
- Competency: External Forces & Industry Knowledge>Actuarial methods in business operations
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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What Are The New Niches In Direct Response Marketing?
which is a major mass marketing company in the U.S. Neil is the immediate past chairman of the Non-Traditional ... in the wall. And it is not a small segment of the U.S. or Canadian marketplace. Rather, it is a set of ...- Authors: M Nasim Ali, Ronald Jones, H Lund, Bradley M Smith, John A Martin
- Date: May 1989
- Competency: External Forces & Industry Knowledge
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance
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Lifetime Value/Lifetime Marketing
The uptick, however, was due entirely to the annuity boom, and if you sort it out, that's what you actually ... money came out of the troubled savings and loan (S&L) accounts, formerly invested CDs, and other deposit ...- Authors: H Shumrak, Bradley M Smith, Erich Sippel
- Date: Oct 1993
- Competency: Results-Oriented Solutions
- Publication Name: Record of the Society of Actuaries
- Topics: Life Insurance>Marketing and distribution - Life Insurance